The SDK collects data for Advertising or marketing, analytics, app functionality, fraud prevention, security, and compliance purposes only, such as personal identifiers, approximate location, purchase history, app activity*, other app activity**, user’s device or other identifiers.

* Unity Ads only collects data on page views and taps during the ad experience in the ad itself, not during gameplay.
** Unity Ads collects app usage times to measure the retention of users in apps to serve more meaningful advertisements. Unity Ads only collects data on app usage times when Acquire Optimization is enabled in the Monetization dashboard.